The LarsonO'Brien Strategic Team engages directly with you in an intensive 3 hour-long session. At this time, a SWOT analysis is conducted, Core Competencies and Unique Selling Propositions are inventoried and an Internal Positioning Statement is crafted.
Insights gained from Input are analyzed thoroughly. A competitive analysis and any additional research are conducted. Next, the Strategic Team formulates a custom strategy including any specific tactical recommendations, timelines and budget requirements necessary for achieving your goals.
Two to three weeks after Input, a detailed strategic and tactical plan with any associated creative concepts, costs and a timeline for implementation is presented to you for input and feedback. Plans typically detail a 12-month implementation but may look ahead up to five years.
Upon approval of the plan, LarsonO'Brien Marketing Group engages its four practice areas. As time passes, milestones and ROI are gauged on a monthly basis to assure the plan stays cost-effective and on track.