LarsonO'Brien Marketing Group

Muscle.

Ideas are muscles. You move products with ideas.

The power of ideas is why one salesperson can be really really good and the other can't sell $#!+. Strategic planning is our muscle. Our Creative ESP™ (Enhanced Strategic Planning) is an exercise designed to define and sculpt your products' features and benefits. No pain, all gain. The ideas that result will power the plans, tactics, budgets, timelines and unique tools to work specifically toward achieving your goals.

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  Input

  The LarsonO'Brien Strategic Team engages directly with you in an intensive 3 hour-long session. At this time, a SWOT analysis is conducted, Core Competencies and Unique Selling Propositions are inventoried and an Internal Positioning Statement is crafted.

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  Synthesis

  Insights gained from Input are analyzed thoroughly. A competitive analysis and any additional research are conducted. Next, the Strategic Team formulates a custom strategy including any specific tactical recommendations, timelines and budget requirements necessary for achieving your goals.

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  Review

  Two to three weeks after Input, a detailed strategic and tactical plan with any associated creative concepts, costs and a timeline for implementation is presented to you for input and feedback. Plans typically detail a 12-month implementation but may look ahead up to five years.

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  Implementation

  Upon approval of the plan, LarsonO'Brien Marketing Group engages its four practice areas. As time passes, milestones and ROI are gauged on a monthly basis to assure the plan stays cost-effective and on track.