The context for a brochure is a piece of paper. Born, raised and buried on the same 8½" x 11". Most product specifications today, however, start with a Google search. That means that your messaging must be born, nurtured and matured online – where the context isn't so matter of fact. Online, we must create the context.
Where you once selected paper stock and quantity, you now have to ask: Is it a website? An e-mail? Does it come to you or do you go to it? Is it a video? Is it HD? HTML5 or Flash? Is it content-managed? Open source? Database-driven or static? Will it be hosted in a Windows environment or Apache? How will it look in Safari, Internet Explorer, Firefox and Chrome? How about on iOS or Android mobile devices? Does it integrate with SalesForce or your digital asset manager? Is it optimized to drive traffic from search engines?
These are the types of questions we ask when developing a strategy for delivering your messaging online. Now you have context. Now you know more than just what you're saying, but how you're saying it. And where. Not only can you tell how many people are viewing your content, but specifically who. And when.
This responsive, content-managed website was built to be viewed comfortably from any device type (including tablets and smartphones). In addition to the state-of-the-art front end, the American Hydrotech website boasts a robust set of tools including a digital asset manager designed to generate quality leads and streamline the sales process.
Another responsive, content-managed website designed to look great and provide easy access to information from desktop computers, tablet devices to smartphones. The site's design integrates with an ongoing email marketing campaign also managed by LarsonO'Brien.
After building the last two iterations of Cambridge Architectural's website from start to finish, the latest website project is a good example of how LarsonO'Brien can provide support to clients looking to utilize their own in-house production team. On this project, LarsonO'Brien was asked to plan and design this content-managed site that features full-screen project photography. We were later asked to also complete the initial setup and programming of the site's back end before handing off to their internal staff for front end development.
Just a few examples of the e-mail marketing campaigns that we have developed and managed on behalf of our clients. The client e-newsletters featured here were planned, written, designed, developed and delivered by LarsonO'Brien with average open rates between 20-45%.
Learn more about LarsonO'Brien Marketing Group's breadth of services and how we can help your company get to the next level. Please complete the short form below or call Jack O'Brien today at (412) 831-1959 ext. 113