LarsonOBrien - Building Market Leaders, Impact Marketing - Pittsburgh, Baltimore

Public Relations

Public Relations

The LarsonO’Brien Public Relations team is on the phone with architects, designers, engineers and building owners every day. We learn why and how our clients’ products are used, why those products are great, and then share it with the masses. We know all of the influential industry editors, writers and bloggers, and so we make the connections that make relevant sales prospects aware of our clients.

The more places in print and online that our clients show up, the more they get into the minds of those prospects. Our Public Relations practice creates frequent, high-quality content for print magazines, digital magazines, websites, blogs and other media outlets. We build brand awareness, generate consistent buzz, and inform your potential customers with the ultimate goal of getting your products specified.

PR Sample

Public Relations practice offerings include:

  • Background writing
  • Brand development (new and existing)
  • Buyer’s Guide, Directory and Award Submissions
  • Clipping service
  • Crisis management
  • Editorial calendar monitoring and submissions
  • Feature story pitching and writing
  • Media list creation and management
  • Media outreach
  • Media training
  • New product/service launches (naming, positioning, planning and execution)
  • Press release writing
  • Press release distribution
  • Social media
  • Strategic planning